Spellbound

von Craig Mcdaniel

Asserting that written language is on the verge of its greatest change since the advent of the printing press, visual artist Craig McDaniel and art historian Jean Robertson bring us Spellbound - a collection of heavily illustrated essays that interrogate assumptions about language and typography. Rethinking the alphabet, they argue, means rethinking human communication. Looking beyond traditional typography, the authors conceive of new languages in which encoded pictorial images offer an unparalleled fusion of art and language. In a world of constant technological innovation offered by e-books, tablets, cell phones and the Internet, McDaniel and Robertson demonstrate provocatively what it would mean to move beyond the alphabet we know to a wholly new system of written communication.