Ausgegeizt!

von Uli Burchardt

The strategies of the discounters and cut-rate merchants have become obsolete. Increasing numbers of consumers are demanding high quality, environmentally friendly products that are manufactured under fair conditions. As companies have demonstrated in recent years, sustainability and commercial success are compatible. Uli Burchardt takes a look behind the scenes at retailer Manufactum GmbH, unveils the secrets of its success, and explains the differences between good products and good marketing.